We handle it. Since Brexit the UK is a third country, so hire equipment from the EU needs customs treatment rather than a simple delivery note. Our forwarder prepares an ATA Carnet, which admits the terminal temporarily and avoids import duty and import VAT as long as the system returns to the EU after the event. The flight case travels by road through the Channel Tunnel or the Dover crossing, with air freight as the option for short-notice bookings. You do not need your own EORI number for a hire, because the equipment stays our property throughout. Recommended lead time is three to four weeks: that covers the carnet, the branding configuration and the CRM setup. For shows at ExCeL and the NEC we also book the venue delivery slot in advance, because both sites control access tightly during build-up.

Yes. The systems run on 230 V and ship with BS 1363 type G leads for the UK, so no adapters are needed on stand. Most UK venues and organisers ask for electrical safety documentation before you switch anything on: we supply current test records for the equipment, plus the technical data your stand contractor needs for the electrical order. If your organiser requires a risk assessment and method statement, we provide the equipment section for it. Power demand is modest — a single 13 A socket runs a terminal including printer. Physically the systems need only a few square metres of floor, which matters at ExCeL and Olympia where stand space is charged at premium rates. If your venue has unusual rigging, access or floor-loading rules, we clarify them with the organiser before dispatch.

No. UpReach terminals are plug-and-play: setup takes under 15 minutes and needs no IT knowledge. The system arrives pre-configured, so your stand crew or agency staff unpack the flight case, position the terminal and connect the power. The kiosk software starts automatically with your campaign already loaded — branding, AI modules and data form included. Nothing has to be installed or configured at the venue. During the show, support is available by phone and through cloud access, and we can push changes to a running terminal without anyone travelling. If you would rather have an on-site build, a technician service is bookable as an option. It is worth considering for large halls at ExCeL or the NEC, where delivery windows, stand contractors and access passes make logistics more complex than at a hotel or conference venue.

The consent flow runs on the touchscreen and separates purposes: contact details, image rights and marketing consent are individual checkboxes, none pre-ticked, so there is no bundling problem under UK GDPR and the Data Protection Act 2018. You decide which fields are captured and how long the data is retained. Every lead carries a cryptographically secured consent timestamp, which is exactly what your legal team needs if the ICO ever asks. Transfers between the UK and the EU are covered by the adequacy decision, so a UK show feeding an EU-hosted CRM is not a special case. On request we provide a data processing agreement and technical documentation of the data flows. AI image processing runs GDPR-compliantly; for particularly sensitive deployments an edge/offline mode is bookable as an option.

UpReach delivers across the United Kingdom, with the highest activity around ExCeL London, Olympia and the NEC Birmingham. We deliver equally to the Business Design Centre in London, Manchester Central, the SEC Glasgow and Farnborough International, plus corporate venues such as the QEII Centre and Tobacco Dock for client days and launches. For any venue, we clarify delivery access, power provision and build-up windows with the organiser in advance, so nothing is discovered on the morning of the show. Locations outside the main circuit are not a problem: the logistics run to any UK address, and the site requirement is the same everywhere — a 13 A socket and a few square metres of floor. Scotland, Wales and Northern Ireland are covered on the same terms as England.

The full-service hire package covers the hardware with flight-case transport, customs handling for the UK, the complete software platform, the AI modules agreed for your campaign, cloud CMS access, the base branding configuration and remote support during the event. The corporate-identity setup happens remotely before delivery, so the system arrives already carrying your design instead of being adjusted on stand. GDPR forms and lead export are part of the package, as is the CRM connection to Salesforce, HubSpot or Marketo. Quoted separately by effort: bespoke AI scenarios such as a new industry-specific image world, and physical wrapping of the housing in your brand design. AI modules are credit-based and booked modularly with us, so you pay for the volume your show actually produces rather than a flat fee you may not use.

It depends on how many events you run and where they sit. For one or two UK shows a year, hire is the sensible route: no capital outlay, no storage, no maintenance, and the customs handling comes with the booking. From roughly four to five events a year, purchase starts to pay back against repeated hires — Compact from €4,990 net, Pro V1 from €6,990 net, all excl. VAT. Buying also changes the customs picture, because a system you own and keep in the UK is imported once rather than carneted for every show. Purchase includes the UpReach software platform for twelve months; after that it continues on an annual contract. AI modules stay credit-based and modular in both models. Leasing is a third option if predictable monthly cost suits your budget better.