By freight forwarder from our German logistics network, in a secure flight case, to the Irish address you name. Ireland is part of the EU single market, so there is no customs entry, no duty and no import VAT at the border — the shipment is treated as an intra-community delivery. Consignments route through direct continental ferry services to Dublin or Rosslare rather than the British landbridge, which avoids the two customs crossings that route now involves. Transit takes longer than a road delivery to Paris or Amsterdam, so we confirm lead time on request and recommend planning three to four weeks, which also covers the configuration of your corporate identity, consent wording and CRM connection before dispatch. On site the system needs a 230 V socket and a few square metres of floor. Nothing else is required to start.

From roughly four to six event days a year, and often sooner than on the continent. The reason is freight: on an island, hardware hired in from Britain or mainland Europe carries a sea or air leg that is re-charged with every booking, whereas an owned system pays that journey once. Set a Compact at EUR 4,990 net or a Pro V1 at EUR 6,990 net against a hired multi-day setup — day rate, transport, branding setup and AI configuration together regularly reach four figures — and the crossover sits inside the first year for most teams with a regular calendar. Agencies reach it faster because they re-bill the system at their own day rate. On the ownership side, budget for storage between events and for the software annual contract after the first twelve months.

Yes. Leasing is the third route alongside purchase and hire, and it suits teams that want a permanently available system without a single capital outlay. The terminal is specified, configured and delivered exactly as a purchased one; only the financing differs, with a fixed monthly rate over an agreed term. Lease instalments are usually treated as operating expenses rather than an asset purchase, which changes how the cost appears in your accounts — your accountant or tax adviser confirms the treatment for your entity and reporting standard. We quote leasing per case, because the rate depends on hardware class, term and the AI modules you book. The software rules are identical to a purchase: the UpReach software ecosystem is included for twelve months and continues on an annual contract afterwards, and AI modules stay credit-based and modular.

Two lines, kept deliberately separate. The UpReach software ecosystem — capture engine, cloud CMS, white-label frontends, consent and lead-gating layer, CRM connection and fleet dashboard — is included for twelve months with every purchase and continues on an annual contract afterwards, with the conditions written into your quote before you buy. That contract keeps over-the-air updates coming, so an owned system does not freeze at the state it shipped in. AI modules are the second line and are always credit-based and modular: face swap, AI background removal, 2D-to-3D depth and GlamBot are booked per campaign, so the cost tracks the volume your events actually produce. Beyond that, the physical consumables are prints and media, bought as you would for any professional printer. There is no hidden third line.

As the owner you are the data controller, which is exactly what an Irish-based European headquarters wants to see. Consent is collected on the touchscreen with separate, unticked boxes for contact details, image rights and marketing use, so bundled consent is not an issue. You configure which fields are captured and how long they are retained, and every record carries a cryptographically secured consent timestamp — the evidence a Data Protection Commission enquiry or an internal audit asks for. Where UpReach processes data on your behalf, we provide an Article 28 processing agreement and technical documentation of the data flows, which a client compliance team can review once and reuse across campaigns. The AI image processing runs GDPR-compliantly and the platform is EU-AI-Act-ready. For particularly sensitive deployments, such as pharmaceutical sites, an edge/offline mode is bookable as an option.

What about service and spare parts on an island?

Yes, and for Irish agencies that is usually the main reason to buy rather than hire. White-labelling goes beyond a logo on the screen: the touchscreen flow, the print layout, the microsite, the sender address of the automated email and the physical housing wrap can all carry your agency brand or your client's, with no UpReach mark anywhere. Each client gets their own campaign profile in the cloud CMS, so switching between accounts is a selection rather than a rebuild, and you can hold several profiles at once for a busy month. Language is configured the same way — English by default, with a second language added at no extra charge if an event needs it. Because the platform is our own software, campaign changes can be pushed to the terminal while an event is running.