There are none. Italy is part of the EU single market, so a delivery from our German logistics network moves without carnet, clearance or import duty. The terminal travels in a secure flight case by freight forwarder over the Brenner or the Gotthard. What changes the planning is not paperwork but the Alps: night and weekend driving restrictions for heavy vehicles on the Austrian and Swiss transit routes can move an arrival by several hours, so we build a buffer day into every Italian booking. For Fiera Milano in Rho, BolognaFiere and IEG Rimini we book the delivery slot in advance, because build-up access is scheduled. For showroom events inside Milan we arrange the limited-traffic zone permit and a timed unloading window. Recommended lead time is four weeks.

Yes, and in Italy this is not optional. The whole visitor flow is configured in Italian: touchscreen texts, opt-in wording, print layout, confirmation screen and the automated email. A bilingual Italian and English setup is the usual choice for Rho and Bologna, where the audience is strongly international, with the visitor choosing on the first screen. The consent text is written in Italian so it is legally readable for the person ticking the box, and we adapt the wording to your legal team's requirements before delivery. Because the interface runs on our own software rather than a licensed third-party template, adding a language is a configuration step and not development work. There is no surcharge for a second language, and texts can still be changed while the fair is running.

No. The terminals are plug-and-play: setup takes under 15 minutes and needs no IT knowledge. The system arrives pre-configured, so your stand crew or agency team unpacks the flight case, positions the terminal and connects the power. The kiosk software starts automatically with your campaign loaded — branding, AI modules and data form included. Nothing is installed on site. During the event, support runs by phone and through cloud access, and we can push changes to a running terminal without anyone travelling. An on-site technician is bookable as an option. For Salone del Mobile and the fashion weeks it is worth considering, because showroom installs happen overnight and the unloading window in a limited-traffic zone rarely allows a second attempt.

The consent form runs on the touchscreen and separates purposes: contact details, image rights and marketing consent are individual checkboxes, none pre-ticked, so there is no bundling breach. You decide which fields are captured and how long the data is retained. Every lead carries a cryptographically secured consent timestamp, which is the evidence your legal team needs and the kind of documentation the Garante expects when facial images are processed. The system is EU-AI-Act-ready and passes CISO reviews at large corporates, which matters for pharma, finance and luxury clients with strict image-rights policies. On request we provide a data processing agreement under Article 28 GDPR and technical documentation of the data flows. For particularly sensitive deployments an edge/offline mode is bookable as an option.

UpReach delivers to venues across Italy. The main fair and showroom addresses are Fiera Milano in Rho and the Milan showroom circuit in Brera, Tortona and Isola. We deliver equally to BolognaFiere, IEG Rimini, Veronafiere, Fiera Roma and Allianz MiCo for congresses, plus corporate venues in Milan such as Palazzo delle Scintille and the Superstudio complex. For any venue, we clarify delivery access, power provision and build-up windows in advance — in historic buildings that also means checking lift dimensions and courtyard access, which is where most last-minute problems start. The site requirement itself is modest: a 230 V socket and a few square metres of floor are enough for a terminal including printer. Locations outside the main fair circuit are not an obstacle either, from Turin and Florence to Naples and Bari, and a campaign running at two venues in the same week is planned as one booking with a consolidated lead export.

The full-service rental package covers the hardware with flight-case transport, the complete software platform with the Italian visitor flow, the AI modules agreed for your campaign, cloud CMS access, the base branding configuration and remote support during the event. The corporate-identity setup happens remotely before delivery, so the system arrives carrying your design rather than being adjusted on site. GDPR forms and lead export are part of the package, as is the CRM connection to Salesforce, HubSpot or Marketo. Quoted separately by effort: bespoke AI scenarios such as a new industry-specific image world, physical wrapping of the housing, and city access permits for showroom locations. AI modules are credit-based and booked modularly with us, so you pay for the volume your event actually produces.

It depends on how often you run events. For a single fair in Rho or one design-week activation, renting is the sensible route: no capital commitment, no storage, no maintenance, and the transit is organised for you. From roughly four to five events a year, purchase starts to pay back against repeated rentals — Compact from €4,990 net, Pro V1 from €6,990 net, all excl. VAT. Italian brands with a fixed calendar of Rho, Bologna and Rimini often reach that level in one season, and owning a system also removes the Alpine transit from every booking. Purchase includes the UpReach software platform for twelve months; after that it continues on an annual contract. AI modules stay credit-based and modular in both models. Leasing is a third option.