As one customs entry at the start, then nothing further. The system ships from our German logistics network as an export, so your broker files the import using your EORI number, the commercial invoice and the commodity code; we supply the invoice and the code with the consignment. Import VAT and any duty are settled at the border, and most VAT-registered manufacturers use postponed VAT accounting, so import VAT lands on the next return rather than at the port. Prices are quoted ex works and excl. VAT, so freight and border charges belong in the landed-cost line. Birmingham makes the last leg straightforward: freight into the Midlands runs on the M6 and M42 corridor, and Birmingham Airport sits beside the NEC when the timing is short. After clearance the system is UK stock and moves to any hall without paperwork. Lead time on request; three to four weeks is comfortable.

Yes, and for contractors around the NEC that is usually the whole business case. The system is white-label: screens, print layout and the automated email carry your client's brand, and nothing identifies UpReach. The terminal therefore appears in your quotation as part of the stand package at your own rate, instead of a hire invoice passed through at cost. Because we build the software ourselves, switching from one client campaign to the next is a configuration job in the cloud CMS, which means the same unit can serve three stands in a single build week. AI modules are credit-based and modular, so the credits a specific campaign consumes can be billed straight through. Contractors typically start with a Pro V1 at EUR 6,990 net and add a second unit once two or three clients book the option for the same show.

Yes, leasing is the third route alongside purchase and hire, and it changes the accounting rather than the equipment. Specification, configuration and delivery are identical to a purchase; you pay a fixed monthly rate over an agreed term instead of a single outlay. Lease instalments are usually treated as operating expenses, while an outright purchase is a capital asset that may qualify for capital allowances — your accountant confirms which treatment suits your company and your year end. For manufacturers with a fixed marketing budget, a monthly rate often clears an approval route that a capital request would not. We quote leasing case by case, because the rate depends on hardware class, term and the AI modules you book. The software terms are unchanged: the UpReach software ecosystem is included for twelve months, then continues on an annual contract, and AI modules stay credit-based.

Yes, with an ATA Carnet, which is the standard route for temporary movement. Midlands suppliers exhibiting at Automechanika in Frankfurt, at a European customer event or at a sector fair take the equipment out and bring it back without paying duty, provided the carnet is issued before the equipment moves. Your freight agent or the local chamber of commerce issues it against a list of serial numbers and values, and we supply the technical documentation and values for that list. Inside the UK none of this applies: after the single import the system is UK stock and travels from the NEC to Farnborough or Harrogate with no paperwork at all. The systems run on 230 V and take a continental lead for EU dates, so the same unit works on both sides without modification. Teams with several European shows a year usually arrange one multi-country carnet.

Two contract lines and one consumable line. The UpReach software ecosystem — capture engine, cloud CMS, white-label frontends, consent and lead-gating layer, CRM connection and fleet dashboard — is included for twelve months with every purchase and then continues on an annual contract, with the conditions set out in your quote before you buy. That contract keeps over-the-air updates arriving, so a system bought for Spring Fair still runs current software two Autumn Fairs later. AI modules are the second line and are always credit-based and modular: face swap, AI background removal, 2D-to-3D depth and GlamBot are booked per campaign, so a supplier day draws far fewer credits than a five-day hall. Consumables are prints and media. Storage and transport between shows belong in the same figure, though a unit near the M42 is rarely the expensive part.

What does the NEC require before we can switch the system on?

You do. As the owner of the system you are the data controller under UK GDPR and the Data Protection Act 2018, and the terminal is configured accordingly. Consent is collected on the touchscreen with separate, unticked boxes for contact details, image rights and marketing use, so a visitor at Spring Fair agrees to each purpose individually rather than to one bundled tick. You define the fields, the legal wording and the retention period, and every record carries a cryptographically secured consent timestamp — the evidence an ICO enquiry or a customer audit will ask for. Automotive and manufacturing buyers usually go further and ask where the data sits: where UpReach processes on your behalf, you get a processing agreement and documentation of the data flows. AI image processing runs GDPR-compliantly and the platform is EU-AI-Act-ready. An edge/offline mode is bookable for sensitive deployments.