We do. Since Brexit the UK is a third country, so hire equipment from the EU moves under an ATA Carnet instead of a delivery note. The carnet grants temporary admission and avoids import duty and import VAT, because the system returns to the EU after the show. The flight case crosses by Eurotunnel or the Dover ferry and joins the M42 directly at the NEC, which makes it one of the easier UK deliveries: the halls sit next to the motorway and Birmingham Airport, so air freight is realistic for short-notice bookings. NEC build-up runs on vehicle passes and timed hall access, so we register the delivery in advance and match it to your stand contractor's schedule. Recommended lead time is three to four weeks, covering the carnet, your branding configuration and the CRM connection.

Yes. The systems run on 230 V with BS 1363 type G leads, so nothing needs an adapter in the hall. The NEC and the ICC both ask for electrical safety evidence before power-up: we supply current PAT test records and the technical data your contractor needs when ordering power for the stand. Where the organiser wants a risk assessment and method statement, we provide the equipment section for it. One 13 A socket runs a terminal including the printer, which keeps the electrical order small and the cost down. The housings are steel and built to our own specification for ten-hour show days, which is what a five-day Spring Fair run demands. If your stand is double-decker or has floor-loading limits, we confirm placement with the contractor before dispatch.

Yes, and that is the usual brief from Midlands manufacturers. The 2D-to-3D module builds depth from a single frame, so a visitor can be placed next to a vehicle render, a component or a plant scene instead of a plain backdrop. AI background removal does the same job without a green screen, which matters on an engineering stand where there is no space for fabric and a lighting rig. Face swap puts visitors into a brand character or a driver suit for consumer-facing shows such as Autosport International. Every output carries your art direction, because the screens and frame templates are configured in our own software before dispatch. The practical effect is a reason to stop at a stand full of static hardware, and a contact record with consent attached rather than a business card in a bowl.

The consent flow runs on the touchscreen and separates purposes: contact details, image rights and marketing consent are individual checkboxes, none pre-ticked, so there is no bundling problem under UK GDPR and the Data Protection Act 2018. Birmingham shows often mix trade buyers with a public audience, so we configure the flow to record which audience a lead came from and let you drop any field you do not need. Every record carries a cryptographically secured consent timestamp, which is what your legal team needs if the ICO asks. Transfers between the UK and the EU are covered by the adequacy decision, so an NEC show feeding an EU-hosted CRM is not a special case. On request we provide a data processing agreement and technical documentation of the data flows. AI image processing runs GDPR-compliantly; an edge/offline mode is bookable for sensitive deployments.

Any address in the city and the wider Midlands. The NEC is the site we handle most often, across all of its halls, followed by the ICC on Broad Street for conferences, the Utilita Arena for large corporate and awards formats and the Vox at Resorts World for mid-size conferences and client days. We also deliver to hotel, workshop and university venues around the city for supplier days, training and internal events. One local detail worth planning for: Birmingham's Clean Air Zone covers the centre inside the ring road, which includes the ICC and the Arena, while the NEC sits outside it near the M42. For any venue, we confirm access, power provision and build-up windows with the organiser in advance.

The hire package covers the hardware in flight-case transport, UK customs handling, the complete software platform, the AI modules agreed for your campaign, cloud CMS access, the base branding configuration and remote support during the show. The corporate-identity setup happens remotely before dispatch, so nothing has to be configured in a busy NEC hall during build-up. GDPR forms and the lead export are included, as is the CRM connection to Salesforce, HubSpot or Marketo. Quoted separately by effort: bespoke AI scenarios such as a new industry-specific image world, and physical wrapping of the housing in your brand design. AI modules are credit-based and booked modularly with us, so a five-day run at Spring Fair is costed on the interactions it actually produces rather than a flat fee agreed in advance.

It depends on the number of dates. For a single NEC show, hire is the sensible route: no capital outlay, no storage, no maintenance, and the customs handling is part of the booking. If you run a Midlands programme of dealer events, supplier days and recruitment fairs, purchase starts to pay back from roughly four to five dates a year — Compact from €4,990 net, Pro V1 from €6,990 net, Mirror Pro from €9,990 net, all excl. VAT. A system you own and keep in the UK is imported once instead of carneted per event, which removes a step from every date. Purchase includes the UpReach software platform for twelve months, then an annual contract. AI modules stay credit-based and modular in both models. Leasing is the third option when a monthly cost fits better than a capital line.