For a company with a valid Danish VAT registration, the intra-EU reverse charge normally applies. We issue the invoice net, without German VAT, and you report Danish VAT in your own return. We verify the number in the VIES system before invoicing, so please have your VAT registration ready when you request the quote. Without a valid registration we have to charge German VAT, which you would then reclaim through the refund procedure, which is slower and blocks cash. All published prices are net and excl. VAT, as is standard in B2B. This describes the usual process and is not tax advice, so your finance department should confirm the treatment in your case. If you choose leasing, invoicing follows the leasing contract, and we set out those terms in the quote.

Yes, and the configuration is where that is decided. Consent is collected on the touchscreen with separated purposes: contact details, image rights and marketing consent are individual checkboxes, none of them pre-ticked. Each record carries a cryptographically secured consent timestamp, which is what an audit will ask for. You define which fields are captured and how long they are retained, and the rule stays the same at every event because the system is yours. On request we provide a data processing agreement under Article 28 GDPR and technical documentation of the processing steps for your compliance file. AI image processing runs GDPR-compliantly and the platform is EU-AI-Act-ready. For deployments where no cloud processing is acceptable, an edge and offline mode is bookable as an option.

Included is the hardware as your property, the base branding configuration, the consent form, the CRM connection and the UpReach software ecosystem for twelve months. That covers the capture engine, the cloud CMS, the white-label front ends, lead gating, fleet management and analytics. After twelve months the software continues on an annual contract, with the conditions stated in your quote. AI modules are separate in every model: face swap, AI background removal, 2D-to-3D depth and GlamBot slow motion run on credits and are booked modularly. Print media and other consumables are ordered as needed. A physical wrap in a new design, bespoke AI scenarios and an edge or offline configuration are quoted by effort. Spare parts and service remain available for the service life of the system.

Yes. Leasing is the third model and often suits Danish marketing and communication departments whose budget is annual rather than capital. You pay a fixed monthly instalment, which is usually treated as a deductible operating expense rather than an asset on the balance sheet. Technically nothing changes: the same hardware, the same approved consent configuration, the same software terms. AI modules remain credit-based and modular under leasing as well. We prepare the leasing option alongside the purchase price in one quote, so both can be compared against your planned event volume. Because tax treatment depends on the contract type and your accounting policy, your finance team should confirm the details before signing. Leasing can also cover several systems if you plan a small fleet.

Denmark is part of the EU single market, so there is no customs clearance, no carnet and no import duty. The system travels in a secure flight case by road freight from our German logistics network. Copenhagen is reachable in a day via the Jutland route or the Fehmarn ferry, and Odense, Aarhus and Herning are served by the same network. Lead time on request; three to four weeks is a comfortable window, because it covers the branding build, the Danish consent wording, the compliance review and the CRM setup before shipping. On site you need a 230 V socket and a few square metres of floor. Denmark uses the same voltage as Germany, so no electrical adaptation is needed at the venue.

Does the software run in Danish, and can we rebrand it per event?

The hardware remains yours, and the software continues on an annual contract after the first twelve months, covering the cloud platform, the front ends and the updates pushed to your system. The parts that wear are printers, ring lights, touch panels and cabling, and we keep them available for the service life of the line, because we specified that line ourselves. Remote diagnostics let us read the state of a unit in Copenhagen or Herning without travelling, and most software issues are resolved that way. For hardware faults we organise freight collection or a technician visit, depending on the fault and the deadline. Warranty terms are set out in your quote. AI credits are consumed only when a module actually runs, so an event-free quarter produces no usage cost.