By freight forwarder from our German logistics network, in a secure flight case, to the Italian address you name — office, showroom, warehouse or fairground. Italy is part of the EU single market, so the shipment moves like a domestic one: no customs clearance, no duty, no import VAT at the border. The route runs over the Alps, so transit takes longer than a delivery to Amsterdam or Brussels; we confirm lead time on request and recommend planning three to four weeks, which also covers configuration of your corporate identity, the Italian consent wording and the CRM connection before dispatch. If the first delivery goes straight to Fiera Milano Rho, BolognaFiere or the Rimini Expo Centre, tell us early: all three operate strict build-up time slots that are booked with your stand builder.

Two to three, in most Italian setups — fewer than the four to six events typical elsewhere, because the fair weeks are longer. Rental is priced per day, so a six-day stand at Salone del Mobile or a four-day appearance at Cosmoprof multiplies the rate before transport, branding and AI configuration are added, and one such week regularly reaches the four-figure range net. Against EUR 4,990 net for a Compact or EUR 6,990 net for a Pro V1, the crossover arrives quickly. An owned system also keeps working outside the fair: showroom events during Milan design week, distributor meetings, store openings and internal formats. On the ownership side, include storage, transport between events and the software annual contract after the first twelve months.

Yes, both. The full flow is configured in Italian, English or a bilingual setup where the visitor selects at the start — that covers the touchscreen interface, the consent wording, the confirmation screen and the automated email. At international fairs in Milan and Bologna the bilingual variant is standard, because an Italian-only interface costs you contacts from foreign buyers and press. White-labelling goes beyond a logo: the sender address, the print layout, the microsite and the physical housing wrap can carry your brand or your client's, with no UpReach mark anywhere. For design and fashion brands this is usually the deciding point — the interface follows your art direction rather than a supplier template, because we build the software ourselves. Changes can be pushed to a terminal you own while the fair is running.

Yes, and Italian teams often use it to spread the cost across a fair season rather than settling it in one quarter. Specification, configuration and delivery are identical to a purchase; only the payment structure differs, with a fixed rate over an agreed term. Instalments are usually recorded as operating expenses instead of an asset purchase, so the cost appears differently in your accounts while the system stays the same — your commercialista confirms the treatment for your entity and reporting standard. Rates are quoted case by case, because hardware class, term and the AI modules you book all feed into them. The software terms do not move: twelve months of the UpReach software ecosystem are included, an annual contract continues afterwards, and AI modules remain credit-based and modular.

Two separate lines. The UpReach software ecosystem — capture engine, cloud CMS, white-label frontends, consent and lead-gating layer, CRM connection and fleet dashboard — is included for twelve months with every purchase and continues on an annual contract afterwards, with the conditions stated in your quote before you buy. That contract keeps over-the-air updates coming, so an owned system does not freeze at the state it shipped in. AI modules are the second line and are always credit-based and modular: face swap, AI background removal, 2D-to-3D depth and GlamBot are booked per campaign, so the cost follows the volume a fair week actually produces. Physical consumables — prints and media — are the remaining cost, bought as for any professional printer.

Does the hardware work with Italian sockets and venue power?

As the owner you are the data controller, and the terminal is configured so you can act like one. Consent is collected on the touchscreen with separate, unticked boxes for contact details, image rights and marketing use, in Italian, so bundled consent is not an issue under the Italian implementation of the GDPR. You decide which fields are captured and how long they are retained, and every record carries a cryptographically secured consent timestamp — the evidence a Garante enquiry or an internal audit will ask for. Where UpReach processes data on your behalf, we provide an Article 28 processing agreement and technical documentation of the data flows. The AI image processing runs GDPR-compliantly and the platform is EU-AI-Act-ready. For particularly sensitive deployments an edge/offline mode is bookable as an option.