We handle it with an ATA carnet. Norway belongs to the European Economic Area but not to the EU customs union, so equipment crossing the border has to be declared. The carnet lists every item with its serial number and value and declares the shipment for temporary admission, which means no import duty and no import VAT fall due as long as the equipment is re-exported within the carnet period. Our forwarder handles the clearance at the border, usually at Svinesund on the road route, or at the port when the Kiel to Oslo ferry is used. Because the paperwork has to exist before the truck moves, we recommend a longer lead time than for EU deliveries: four weeks or more is realistic, and the customs positions are listed transparently in your quote rather than added afterwards.

Yes. The visitor flow runs in Norwegian Bokmål, in English or as a bilingual setup where the visitor chooses on the first screen. That covers the touchscreen texts, the consent wording, the confirmation screen, the print layout and the automated email, with æ, ø and å rendering correctly in every output. At ONS and Nor-Shipping the bilingual version is the usual choice, because a large share of the audience is international and a single-language screen costs you contacts. The consent text is written in Norwegian so visitors understand what they agree to, and we adapt the wording to your legal team before the system ships. Because the interface runs on software we develop ourselves rather than on a licensed template, language changes are configuration work and cost nothing extra.

Yes. Norway has implemented the GDPR through the EEA agreement, so the same rules apply as at an event in Germany or Sweden, supervised by the Norwegian Datatilsynet. Consent is collected on the touchscreen with each purpose in its own checkbox: contact details, image rights and marketing consent stay separate and nothing is pre-ticked. You define which fields are captured and how long records are kept, and deletion runs automatically once the retention period ends. Every lead carries a cryptographically secured consent timestamp for your audit trail. On request we supply a data processing agreement under Article 28 GDPR and technical documentation of the data flows. For particularly sensitive deployments, for example in energy or public-sector projects, an edge/offline mode is bookable as an option.

No. The system arrives pre-configured and starts in kiosk mode with your campaign already loaded: branding, AI modules, data form and CRM target. Your stand team unpacks the flight case, positions the terminal and connects it to a 230 V socket. Setup takes under 15 minutes and needs no IT knowledge, which matters when your crew has flown in and every extra hour on site is expensive. During the event we support you by phone and through cloud access, and changes can be pushed to a running terminal without anyone travelling to Lillestrøm or Stavanger. An on-site technician is bookable as an option and quoted with the project, which is worth considering for large energy fairs where stand build-up runs on a tight schedule.

UpReach delivers to any address in Norway. The regular ones are Nova Spektrum in Lillestrøm for Nor-Shipping and Eliaden, Oslo Spektrum and Telenor Arena for large corporate formats, the congress hotels in central Oslo, Stavanger Forum for ONS, Grieghallen in Bergen and Trondheim Spektrum in the north. Hotels, showrooms and plant locations work the same way: the requirement is a 230 V socket and a few square metres of floor. For any venue, we clarify goods access, lift dimensions, power supply and build-up windows in advance. Because distances between Norwegian cities are long, we plan the transport route together with the event schedule rather than treating it as an afterthought, and the carnet is written for every address the system will visit.

The package covers three blocks: customs, hardware and software. Carnet preparation and clearance coordination with our forwarder, flight-case transport across the border, the complete software platform, the AI modules agreed for the campaign, cloud CMS access, the branding configuration and remote support during the event. The corporate-identity setup happens in Germany, so the terminal arrives in Lillestrøm or Stavanger already carrying your design. GDPR forms, the lead export and the CRM connection to Salesforce, HubSpot or Marketo are standard. Quoted separately by effort: a bespoke AI scenario, physical wrapping of the housing, high-volume print consumables and an on-site technician. AI modules are credit-based and booked modularly together with us, so the cost follows the volume the event actually produces. The customs positions are itemised rather than hidden in a lump sum.

For Norwegian events the customs question shifts the calculation. A rental crosses the border under temporary admission and leaves again, so no permanent import is involved. A purchase that stays in Norway is a regular import with duty and VAT handled once, which can make sense if your team runs several events a year in-country. From roughly four to five events a year, buying starts to pay off against repeated rentals. The purchase list is Compact from €4,990, Pro V1 from €6,990 and Mirror Pro from €9,990, all excl. VAT. A purchase includes the UpReach software ecosystem for twelve months, then it continues on an annual contract. AI modules stay credit-based and modular in both models. Leasing is the third option for predictable monthly costs.